Is the
mission in a company a driving force for actions? Does a mission provide
overall goal, a path, and is it a guide for decision-making?
And a vision?
Is it an aspiration for a company? Does it focus on the potential essentials in
the company's mid-term or long-term future, or what company intends to be?
Most of mission
and vision statements are generic, therefore awfully deficient. A result of long-drawn
meetings where in the end everyone is so tired and approves any nonsense just
to bring it to the conclusion. They are full of phrases like ‘market-leader’, ‘best-in-region’, ‘most successful’, ‘best customer/owner
value’, ‘leading in this and that'. Fluffy words that mean nothing. They just
repulse a reader and make skip the text!
The
company’s vision is a part of the strategy that should cover the period of
three to five years. The strategy provides strategic areas of the company,
defines and takes care of risks, contains measurable impacts and measurement
instruments, and must be “practical” in respect of the contained vision that is
e.g. four times the time span of the strategy and should read as a story
describing company sometime between fifteen to twenty years from now. If it is
too specific, company will limit its vision and it won't be applicable ten
years from when it was written.
A good
vision statement doesn't tell how you're going to get somewhere; yet it does
set the direction for your business planning. It tells clearly about what
company is and what company aspires to become. A typical corporate or company
vision statement will be brief and concise and will voice a lot in just a few
words, so those words must be very carefully chosen. A company has to have a
clear vision on what they want to become in the future and which business model
to use.
Unlike the
vision statement, a company's mission is a constant reminder to the employees
of why the company exists and what the initiators foresaw when they joint their
reputation and risked their fortune by initiating the business they visualize. A
good mission statement articulates the purpose of the company. It explains why
it exists, what it does and for whom. It serves as a beacon, as an ongoing
guide that confirms what the company is all about. And contrary to the vision
it is written to focus on the here and now.
Outstanding
leaders use these tools to lead the people and company in perturbing times as
well allowing employees to guide themselves during the calm times.
real leader do not seet and wait;who or what will fall in his pocket,he will go on the front and faight with trouble,or help in a proper way for both sides.there is a place just made for it,or miss,and bartender is the same one on the end,isn*t it?
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